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The year 2014 saw many innovations in e-commerce. Countless opportunities have emerged to improve sales on different digital platforms with, among other things, the push of social commerce. A trend that should intensify for 2015. 1 The rise of the cell phoneLast Christmas, 35% of Internet purchases were made via a smartphone, in other words an increase of more than 20% compared to Christmas 2013. This shows that mobile is at the center of e-merchants' concerns during the 2015 This trend in mobile shopping observed in the United States is also confirmed in France, where mobile users are increasingly numerous:...

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The social shopping app of this Japanese nugget is essential in the face of e-commerce giants and is betting from online to offline and its payment system to continue growing.JDN. Origami was launched in April 2013 and has since raised $ 22 million, making it one of the best-funded Japanese startups. What exactly do you offer?Origami is a mobile and social e-commerce application that allows you to access a marketplace with 1,500 partner brands. We connect, see what our friends like, follow the brands, explore their stores, receive advice based on its history and buy in one click. Brands have...

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Dedicated to unusual products, SocialShopping aims to generate a maximum of views… and sales. Launched this summer, it is already shooting 20 million videos viewed per month.Maxime Barbier, the CEO of Minutebuzz announced it to us last September, the entertainment media for millennials wants to launch new thematic verticals. After Hero (dedicated to cinema, series and video games) and Superbon (food), he therefore tried social shopping with a Facebook page which already brings together more than 1 million fans."We launched SocialShopping during the summer after realizing in early 2016 the very high virality of content dedicated to the most original...

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